New Technology

The current IPC Website started up 1997. Previous versions such as idahopotatoes.org folded into www.idahopotato.com.
Jack Hansen, the former IPC Retail VP oversaw a revised site and also developed first CD-Rom clip art for use by retail merchandisers, buyers, ad managers etc.
In 2003 Don Odiorne, Foodservice VP took over management of the website.
Sponsored words such as "mashed potatoes" on the Google search engine increaed the visits to www.idahopotato.com
In November 2007 over 186,000 visitors used the website.